A steady stream of new clients from LinkedIn.
For just 45 minutes a month.
No time for LinkedIn? We position you as the go-to expert in your industry, build the right network around you and engage decision-makers – so qualified meetings keep landing in your calendar.
Studies show that around 88% of B2B decision-makers use LinkedIn when making purchasing decisions. Done right, LinkedIn becomes a reliable source of new client enquiries.
But you don’t have time for content, outreach and networking?
We do. At 2besales, we publish relevant content consistently, grow your network and start conversations with decision-makers on your behalf.
Your result: a steady flow of new client enquiries from LinkedIn.
Studies show that around 88% of B2B decision-makers use LinkedIn when making purchasing decisions. Done right, LinkedIn becomes a reliable source of new client enquiries.
But you don’t have time for content, outreach and networking?
We do. At 2besales, we publish relevant content consistently, grow your network and start conversations with decision-makers on your behalf.
Your time commitment: just 30 minutes a month.
Your result: a steady flow of new client enquiries from LinkedIn.
“I was sceptical, but it really works: with around 45 minutes a month, I get qualified enquiries through LinkedIn on a regular basis.”
“Winning new business used to be time-consuming and unpredictable. Now new clients come to us through LinkedIn – with minimal effort.”
“The biggest advantage: a constant flow of new clients without having to be active every day. 45 minutes a month is all it takes.”
“In three months I connected with over 800 potential prospects, and my posts now reach far more people. On top of that, working together is simple and hassle-free.”
“I never expected us to make over 400 potential new contacts in just over four months. Absolutely invaluable.”
LinkedIn is one of the largest B2B marketplaces in the German-speaking world, with more than 26 million users in Germany, Austria and Switzerland alone – including exactly the people who need what you offer.
What many people underestimate: no other platform lets you reach the people who matter for your business with this level of precision.
Especially when your target audience is a small, clearly defined group of decision-makers, traditional advertising quickly hits its limits.
Why? Because with ads, you never really know who you’re reaching.
You can define a target audience, but the algorithm decides who actually sees your ad.
LinkedIn works differently: you can identify the specific people who matter to you and put your content directly in front of them. That’s what makes LinkedIn so powerful:
No wasted reach – just the right people, approached directly.
Why LinkedIn still isn’t working (yet) for most managing directors
In theory, LinkedIn is an extremely powerful channel.
In practice, most managing directors get very little out of it.
Inconsistent
content
LinkedIn rewards visibility. If you only post sporadically – or not at all – you build neither reach nor trust.
No clear positioning
It isn’t clear what you stand for, who you serve and why people should work with you. Potential clients have no compelling reason to get in touch.
Generic messages instead of real conversations
“Hi [first name], I came across your interesting profile …” Everyone gets messages like this. They feel interchangeable and rarely lead to a conversation, let alone a new client.
Bottom line: to make LinkedIn work, you need to …
Bottom line: to make LinkedIn work, you need to …
2besales: we build you a LinkedIn presence that attracts new clients like a magnet
profile yourself:
- 1–2 hours of work every day
- No measurable results
- Response rate below 20%
- 5–10 interactions a month
- One 30-minute reporting call a month with your LinkedIn expert
- Full transparency with detailed KPI reports
- Response rate above 50%
- 500–1,000 interactions a month
Impressions
We reach up to 100 times more relevant decision-makers – while you focus on running your business.
We position you clearly in your industry
We make sure your LinkedIn profile shows exactly what you stand for and why people should work with you. This isn't about turning you into an “influencer” – it's about establishing you as a visible expert in your field.
We also optimise your profile so it's easier for modern search engines and AI tools to understand.
We create content that showcases your expertise
We draw on your day-to-day work – your projects, client situations and experience – and turn it into posts that show how you work and what sets you apart. We ask you targeted questions and write the content, so you never have to come up with ideas yourself.
We publish several times a month, keeping you consistently visible and building trust with your target audience.
We connect you with the right decision-makers
We identify the people who really matter to you and systematically build relationships with them. Instead of generic messages, we use natural, thoughtful communication that opens conversations and sparks interest. Having led hundreds of thousands of conversations, we know exactly what works.
We nurture conversations until there's real interest
We stay in touch with your contacts, respond to replies and keep conversations moving. Only when there's real interest do we hand over to you or your sales team – so you step in exactly when it makes sense.
New message
Max Muller
(CEO at TechSolutions GmbH)
I saw your post. Do you have time for a quick chat about it?
We measure what works
and keep improving
You see exactly what you're getting: how many conversations are started, how your network is growing and when those conversations turn into real enquiries. We continuously refine the strategy so we keep connecting you with the people most likely to become qualified clients.
3 steps to more new clients from LinkedIn
Step 1
Your setup
You hand your profile over to us. We gather everything we need about your company, your offer and how you’d like to come across. Your dedicated LinkedIn expert works with you to define the most effective strategy and builds targeted lists of decision-makers.
Step 2
Building visibility and your network
We grow your network of decision-makers, publish content regularly and actively engage with the right people. Step by step, this leads to conversations with exactly the decision-makers who matter to you.
Step 3
Continuous optimisation, better results
With a strong LinkedIn network in place, you receive qualified enquiries regularly and open doors to new business relationships. Every month, your LinkedIn expert shows you exactly how many enquiries were generated – and we keep refining contact lists and messaging to generate even more.
3 steps to more new clients from LinkedIn
Step 1
Your setup
You hand your profile over to us. We gather everything we need about your company, your offer and how you’d like to come across. Your dedicated LinkedIn expert works with you to define the most effective strategy and builds targeted lists of decision-makers.
Step 2
Building visibility and your network
We grow your network of decision-makers, publish content regularly and actively engage with the right people. Step by step, this leads to conversations with exactly the decision-makers who matter to you.
Step 3
Continuous optimisation, better results
With a strong LinkedIn network in place, you receive qualified enquiries regularly and open doors to new business relationships. Every month, your LinkedIn expert shows you exactly how many enquiries were generated – and we keep refining contact lists and messaging to generate even more.
Find out how much potential your LinkedIn profile has
In a first call, we’ll look at where your LinkedIn presence stands today.
You’ll come away with a clear view of:
- whether LinkedIn is the right channel for your business
- which target audience you should focus on
- and what an effective client acquisition strategy could look like for you
About 2besales
How can managing directors win new clients through LinkedIn – consistently?
Patrick Häfner has been working on this question since 2010. As an expert in sales and digital client acquisition, he has run more than 500 LinkedIn campaigns – for companies including Siemens, Cornelsen and TÜV.
At first, the focus was on sharing this knowledge through workshops and training sessions, teaching companies how to use LinkedIn to win clients themselves.
But the same pattern kept emerging: most people understand how LinkedIn works – they just don't have the time to do it consistently.
That insight led to today's model: not just explaining how it works, but doing the work for you.
At first, the focus was on sharing this knowledge through workshops and training sessions, teaching companies how to use LinkedIn to win clients themselves.
But the same pattern kept emerging: most people understand how LinkedIn works – they just don't have the time to do it consistently.
That insight led to today's model: not just explaining how it works, but doing the work for you.
Today, Patrick Häfner and his team work with managing directors across Germany, Austria and Switzerland every day to make LinkedIn a core part of how they win new clients.
Today, Patrick Häfner and his team work with managing directors across Germany, Austria and Switzerland every day to make LinkedIn a core part of how they win new clients.
Where is the 2besales team based?
Our headquarters are in what we think is the most beautiful city in the world: Munich.
Our processes are fully digital, though, so we handle all LinkedIn support by phone and video call – for managing directors in Germany and around the world.
Frequently asked questions about winning clients on LinkedIn with 2besales
Is LinkedIn really worth it for managing directors?
Yes. For managing directors in particular, LinkedIn is one of the strongest channels for winning new clients. Unlike many other channels, it isn’t about ads or forms – it’s about trust, visibility and direct access to decision-makers.
On LinkedIn, you can connect directly with the people who are relevant to your offer. In B2B, where buying decisions are often personal, that’s a major advantage.
Which companies can win new clients through LinkedIn?
LinkedIn works particularly well for B2B companies with complex or high-value services and a clearly defined target audience. Whenever a single new client is worth a lot and trust plays a big role, LinkedIn plays to its strengths.
It’s especially effective if you have a narrow target audience – specific decision-makers in particular industries or company sizes. Traditional ads often struggle here because their reach is too broad. LinkedIn, on the other hand, lets you approach specific individuals directly.
Why doesn't LinkedIn work for so many managing directors?
In most cases, the problem isn’t LinkedIn itself – it’s how it’s used. LinkedIn is often treated as a side project.
Typical issues include inconsistent content, unclear positioning or messages that read like standard sales pitches. The result: no visibility and no trust – and those are exactly what count on LinkedIn.
On top of that, LinkedIn isn’t something you set up once and leave running. Getting results takes consistency, clear messaging and well-managed conversations. That’s where things usually fall apart in day-to-day business.
How is LinkedIn different from traditional advertising?
With traditional ads, you define a target audience and the algorithm decides who sees your ad. That works well when your audience is broad.
But if you want to reach very specific decision-makers, it gets difficult. You never really know who you’re actually reaching.
LinkedIn is different. You can identify the right people and approach them directly.
Do I need to be active on LinkedIn myself?
No. That’s one of the core ideas behind working with us. You don’t have to deal with content, messaging or growing your network yourself.
At the start, we need your input so we understand your business and can create content that genuinely reflects you. After that, we keep the time you spend to a minimum. The goal is for LinkedIn to work for you – without adding to your workload.
How is the content created?
The content comes from your day-to-day work, your projects and your experience.
In short conversations, we capture this knowledge and turn it into posts that matter to your target audience. The result is no generic content, but posts with a real connection to your business.
The advantage: your content feels authentic, and new posts keep coming without you having to write them.
How do you find the right decision-makers?
First, we define exactly who is relevant to you – based on factors such as industry, role and company size.
We then use LinkedIn Sales Navigator, LinkedIn’s dedicated sales tool, to filter precisely for decision-makers and find the contacts who are genuine potential clients. The result is a network of relevant decision-makers instead of random connections.
The big advantage: you’re not talking to just anyone, but to the people who really matter for your business.
How long does it take for LinkedIn to deliver results?
LinkedIn isn’t a short-term channel. The first step is building positioning, content and a network. Conversations and enquiries grow from that foundation.
Over time, it becomes a repeatable process: visibility → conversations → concrete enquiries
How quickly this happens depends largely on your industry and target audience. But one thing is clear: LinkedIn isn’t luck – it’s a predictable process you can build and improve.
Can the results be measured?
Yes – and that’s a key advantage. You see exactly what’s happening: how many conversations are started, how your network is growing and when they turn into enquiries.
We use our own KPI reporting to track every campaign result, and we go through the numbers with you every month.
That’s what allows us to refine the strategy and keep improving. The goal isn’t just activity, but a measurable system with clear, traceable results.
